Tag: Marketing

200% more raisins: how Bauducco outstripped its competitors

200% more raisins: how Bauducco outstripped its competitors

Raisin flour, raisin coating, raisin filling: 200% more raisins! It was with this product that Bauducco attracted all the internet spotlight on its ne [...]
Multisensory: how to change customer food experience

Multisensory: how to change customer food experience

 Multisensory experience: how this trend has come to tap to consumers interest and change their relationship with food. See here at Eat Innovation. D [...]
Ultra personalized: how Nutella is profiting from unique products

Ultra personalized: how Nutella is profiting from unique products

After the named labels Nutella went beyond: 7 million unique packaging created by an algorithm. The era of ultra personalized products is just beginni [...]
What if female scientists were celebrities?

What if female scientists were celebrities?

Have you ever wondered if we gave female scientists and engineers the same prominence we give to celebrities? Someone imagined ... and created an incr [...]
Food selfie: you can eat your own face

Food selfie: you can eat your own face

We are living the era of image cult. There are almost 300 million photos with the hashtag #selfie on Instagram. Not even food has escaped. Find out ab [...]
Bread capsules: the world food in single doses

Bread capsules: the world food in single doses

Coffee machines popularized the capsules, but that's only the beginning. Slowly we saw the drinks rise and even food. Bread capsules are the latest. H [...]
Surviving heat: the chocolate that does not melt

Surviving heat: the chocolate that does not melt

Spring is coming and soon there will be summer. Well, in countries such as Brazil, there's no need to wait for summer to face the heat. Everything mel [...]
Sweating your shirt: innovation and physical exercises

Sweating your shirt: innovation and physical exercises

Practicing physical exercises regularly is important and everybody knows it, but in fact, when it comes to real action we feel so lazy. Because of tha [...]
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