Detox Water, North American brand of aloe infused water, officially launched its sixth product, the Kryptokiwi.
The flavor itself is just kiwi with a pinch of cucumber (remember that the cucumber was the taste of the year 2017? We talked about it here).
The choice of flavor is a tribute to NBA basketball player Mason Plumlee, a frequent consumer of the product, and partner of the brand, who chose his favorite fruit for the new product.
The interesting part is the “krypto” in the name. No, it’s not “kryptonite”, it has no relation to Superman. Krypto refers to cryptocoin, being bitcoin the most well-known of the genre (we have already talked about the technology behind bitcoin, the blockchain, and its use in the food industry, see here).
Besides the joke with the fact that the cryptomcoin are soaring and so they expect that the kryptokiwi flavor is, the company also plans to accept the payment with them, the bitcoins. Is it the beginning of a new phase in the food trade?
References: Woozoo, Vending Market Watch
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