7% of Americans Think Chocolate Milk Comes From Brown Cows

7% of American adults believe that chocolate milk comes from brown cows. It’s to undo such myths and bring real innovation that Eat Innovation exists. According to a survey commissioned by the Innovation Center of US Dairy, more than 16 million people are uninformed. The research was online, certainly there would have variation if it…

Ultra personalized: how Nutella is profiting from unique products

After the named labels Nutella went beyond: 7 million unique packaging created by an algorithm. The era of ultra personalized products is just beginning! It has been a long time that companies bet on the personalization, Coca-Cola, for example, has printed names on the cans and made a huge success. But this is still too…

Museum of failure: why not all innovation works?

Why do we only recognize success and hide failure? Failure is an opportunity for learning. The Museum of Failure was born to end the stigma of mistakes. Some say 80% of new products fail. Where did that number come from? A 2011 Nielsen Survey conducted with more than 200 companies came close to that: 85%…

Luxury marijuana: rising segment in the food world

Cannabis has been recognized as a medicinal plant in Brazil only now, but it is already a strong market in several countries. It is such a promising segment that the focus now is on the premium products. Will we have luxury marijuana as a designer item? Last year I wrote about the marijuana food segment (a…

Food Computer: why will it change the world?

Have you ever imagined having your home garden fully automated? That is already possible. And no, it’s not expensive, you can build your own food computer using MIT open software. Understand here how it works. Smart farming is increasingly advanced. High-precision controls, data collection, automated farming techniques, a true food computer. I believe so much…

Fail Chips: wrong potato chips have become deliciously certain

For years, potato manufacturers have been looking for ways to keep their product intact. Finally someone stopped fighting and embraced the fail. Fail Chips are potatoes that are already broken. And that’s great! A lot of time and money are spent on research to prevent chips from breaking inside packets. This is why packs are full…

Clear coffee is as transparent as water. And this is so interesting!

How to innovate coffee, which is one of the most appreciated beverages in the world? Clear Coffee is the world’s first transparent coffee available in the market. Why creating something like that? Learn here at Eat Innovation! Clr Cff (Clear Coffee) is the first transparent coffee in the market. What’s it made of? Arabica coffee…

Beer on air: innovation travelers will love

The experience of drinking alcohol during a flight is quite different than drinking on the ground. Now there is beer on air, to drink on the plane, made for your trip to start well. The ability of an individual to taste and smell decreases by by 30 percent in altitude. The feeling we have that…

Teff: the gluten-free superfood you will love

Teff is the gluten-free cereal super nutritious that is winning fans all over the world. But does its consumption only brings benefits? Of course not! Learn everything on the new darling of diets here at Eat Innovation. Teff (Eragrostis tef) is a cereal consumed for centuries in Ethiopia, but that only now, became famous and…

Innovation in Easter eggs: the most curious models of the year

Who said Easter is just chocolate? There is a lot of innovation in Easter eggs and here at Eat Innovation we always show the best ones. Come and see! I also love chocolate and there are so many new things that I have written several posts about innovation in chocolates (check here). Last year I…

Open source food safety: Free HACCP for all

Food safety is essential for everybody, but a HACCP system has its price. What if were possible to reduce costs with a free plan already developed by professionals? This is the proposal of the Open Source Food Safety Initiative. With the rise of shared economy coupled with an increasingly connected world, “open-source” has been gaining momentum. The…

Lemon soap made from drinks is new Australian fashion

Where does the pulp of the lemon that makes your caipirinha goes? If you answered it goes in the trash, you are wrong. It becomes lemon soap… at least in Australia is like this! The great bar initiative comes from the vodka manufacturer 42 Below. They implemented the practice in the best Sydney bars and are now expanding…