A fresh start for this blog – and for me too

The blog grew, was InovAlimentos, became Eat Innovation, became bilingual and finally the job arrived in 2017. I worked with trends and innovation research at a leading global company in the segment. I was able to serve the biggest food, beverage, ingredient and packaging companies in the world and work with amazing people.

As we can always have a fresh start, I went from 2 years of straight unemployment to one of the biggest food databases in the world. And with the right to international fairs, lectures in large companies and projects of several products that you buy today at the supermarket! I’m very lucky, right?

The blog already had a life and an identity, I got the job and continued writing. In 2018 my mother got sick and life turned upside down. I tried to keep writing until it became unfeasible and this blog stopped altogether.

When life goes off track

It was two very difficult years and she left in 2020, too soon for the grandeur of her existence here and for the infinity I would like her to live. She was the biggest reader, supporter, sharer of posts and encourager of this project with my husband, who was still a boyfriend when it all started. Her absence was and still is difficult to define. I needed that time to process all of this inside me and come back to life. Her legacy continues, she lives on in our memory.

We lived 4 intense years, full of pain, suffering, love and hope (all at the same time!). In short, we had a quick change of country (maybe I have never told you, I am Brazilian, I was living in Portugal and went back to my home country, in case you are able to read in Portuguese, I write a lot better in my mother language!), a wedding, grief, the pandemic, we inherited 8 dogs, we had a child, I quit my job, we created a new business. And finally it’s time to resume this project that is the blog.

Finally, it’s time to have a fresh start

Does it make sense to go back as if nothing happened writing about trends I research around? Today I am a different person from who I was, with more knowledge, experience and a brutal process of maturation. Life has changed and so do I, it’s time for a fresh start, but doing it differently.

This year I read the book Non Obvious Trends – Mega Trends, in which Barghava Rohit reviews his past trend reports. His assessment was so candid that he graded each trend with the vision he has today. This was the missing insight for me to resume the blog, it was a great inspiration.

I’m not going to delete what I’ve already done, as I write this post I have 150 posts ready that I’ve never published. They are older content that reflected the trends of that time, some are still up to date, others not so much. They are flagged for anyone to read and I want to comment on the mistakes and successes of my analyses. Let’s make this refinement together in forecasting trends and building futures.

I’m diving into the design of futures (in the same plural, which is a subject for another post). In addition to consulting on innovation and trends, add futurism. The blog is still going to change its name and there’s more to come, but let’s take it one step at a time.

Food is a very strong area in my trajectory and we will continue to talk a lot about food, but the future is interconnected, it is necessary to see beyond. Now you will see a more diverse content here, encompassing more areas and testing new formats, but always with responsibility, after all I have changed, but my values ​​remain!

On another note, I’m not alone anymore (actually I never was, it’s just that the team is coming out of the wings) and we’re growing. I promise to avoid Linkedin clichés like “does it make sense to you?” or “tell me here in the comments…”, but I need to leave a message to mark this fresh start: