In the plethora of flavors displayed in Anuga, 3 are especially promising. If you want to bet on the trends that are emerging in the world and meet the fair champion flavors, come with me!
3- Turmeric
Turmeric, made from saffron, has curcumin. Curcumin (we’ve talked about it here) has antioxidant and anti-inflammatory properties. Despite being much consumed in Indian cuisine, it is now easily found in industrialized products throughout the Ocidental side of the world.
Matcha, Turmeric and Kombucha, a trio of trendy drinks (from the German Carpe Diem)
Turmeric Ice Cream with Black Pepper from Canadian Pizzeria Virtuous Pie
It even left for the coffee … how about a turmeric latte? (available in several cafeterias)
Mint candies with curcumin (Helmig’s)
Turmeric liquor (Tamworth Distilling)
Turmeric Spaghetti: This was at the Taste Innovation Show,the selection of Anuga’s most innovative products
2- Cucumber
Cucumber was named the “Flavor of the Year” in 2017 by Firmenich, a multinational flavor producer. The company’s choice is due to the increasing popularity of this flavor in new products, an increase of more than 390% in use from 2011 to 2016. As the consumer demands healthier, fresh and greener options, cucumber appears as a wise choice .
Cucumber drink (English Drinks Company)
British Delamere Dairy launched almond milk with cucumber flavor
Premium lemonade with cucumber flavor. By the German Sharky Beverage Co.
1- Matcha
Originating in Japan, Matcha, or green tea powder, is the new sensation in new products due to its intense green color and fresh and vegetable flavor. Its presence has grown 150% in the North American market in the last 4 years. Matcha is made by grinding the leaves of green tea until it turns a fine powder. This powder is then dissolved in boiling water and mixed until it forms a slight foam on the top of the beverage.
The rise in its recent popularity was due to the millennial generation, consumers who found in teas an alternative to coffee, low in calories and rich in antioxidants.
Suzukien Asakusa: Matcha ice creams in 7 flavor intensities.
Portuguese custard cake with matcha filling: blend of Flavors of Nata Pura.
Crunchy almond cream and matcha. Has not yet hit the market, the concept is from the Dutch Brinkers
Frozen cookie dough (Van der Pol). We already showed it here.
Among the 3 flavors, this is not the fastest growing and even dividing space with other ethnic flavors like ginger, cardamom and various peppers, however, I believe that the matcha will still gain the western palate and gain its space and this is my guess for next year.
What is your favorite? What is your bet for 2018?
References: Restaurant News, Japan Monthly Web Magazine, Foodbev, Perfumer Flavorist, Telegraph
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