What if it were possible to make a beer just for you? Now it is possible, there are customized beers based on your DNA. Do you want more exclusivity than that? Only here at Eat Innovation!
It goes by the name D.N.ALE and was born of a partnership between the British brewery Meantime Brewing and the genetic testing company 23andMe. The service consists on analyzing the customer’s DNA in a sample of their saliva that by 23andMe and the result is used by the brewery to identify their preferences and then produce a batch of customized beers tailored to their flavor profile. They evaluate hereditary variations in their taste buds (the TAS2R38 gene) that explain the preference for sweeter or bitter tastes.
Of course everything has its price. To enjoy this, it is necessary to pay almost 30 thousand euros for a lot of 1200 liters of beer. You also receive a brewery production course and a visit to the factory to test the recipe made for you. With an additional cost you can even customize the labels.