Curcumin: the rising star of the food world

Curcumin: the rising star of the food world

Curcumin is a bioactive ingredient in turmeric and is also the basis of incredible products. Known for its antioxidant and anti-inflammatory properties, curcumin is responsible for the yellow color of curry seasoning and is also the new darling of functional foods.

Despite being consumed for centuries in Indian cuisine, the novelty is that curcumin can now be found in drinks and even in gums. Demand has grown so much that the functional substance has been ranked as a “rising star” in the Google Food Trends Report in 2016, which lists the most searched terms on its website.

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One of the most promising product lines is Curcumin+, from the Californian start-up ARYA.

They patented a formula containing a water-soluble bioextract with 27 times greater absorption of curcumin by the human body than the intake of saffron in natura, potentializing its effects.

The drinks have names according to the indicated use such as sport, energy, immunity or brightness. To complement, there are also yellow gums, ideal for those who like candies. The products are sold here:Turmeric Antioxidant Mango Gummy Chews. Delicious, soft gummies with real mango juice inside! One tablespoon turmeric in curcumin absorption. ($ 0.13/count)

The creators ensure that the gums have mango flavor and the drinks come in flavors of red fruits, lemon, and other ruits. And most importantly, they have no curry flavor. After all, as healthy as it is, it would not even be nice to chew seasoning when we want a gum to sweeten our mouth.

Originally posted in my magazine column i9 magazine on 11/21/2016 and updated on 21/10/2017.

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