The release of the vaginal beer made noise in the media. After all, is there cause for concern? Is this a trend? What else will come around? Check it here.
Startup The Order of Yoni created a vaginal beer. That’s right, made with bacteria present in the female body part that confer the characteristic aroma. The bacteria were isolated and replicated in the laboratory, without human contamination.
“Imagine the woman of your dreams, your object of desire. Try her taste, smell her, listen to her voice. Now release your fantasies and imagine that with a magic wand you can put all this in a bottle of beer … flavored with instincts …. we discovered the essence of her femininity. “
This approach is so problematic that I do not even know where to start. The advertising is terrible, besides stimulating the woman as an object (more than it already happens in advertisements of common beers) and reduce her to her vagina, also stimulates to release the fantasies of owning her (hello, harassment!) and still says that this is “male instinct”. Seriously men, you can do better than that!
Now, speaking as innovation manager, this product has already gone through a collective financing campaign and has collected only 1% of its target, that means it failed in the first test of consumer demand. At the time of the campaign, just over a year ago, there was the same fuss of the media. However I believe that, just like it did then and now is happening again, this kind of product generates incredible spontaneous media, but little converts into real sales and a company survives by sales and not by a collection of news that will soon be forgotten.
This is not the first vaginal product
In 2015 a woman made bread loaf using her own vaginal fluids.
Vaginal beard
Media reaction was not as warm as with Yoni beer.
Do you see the difference in reaction of products made with the same “raw material”? Why is the product made by men and for men is well received, while the product made by women is criticized? Needless to say, the content of the commentary on this news is even worse to the extent that the girl has deleted her original article.
There are several products made from bacteria and fungi of the human body
Cheese made with feet bacteria (Christina Agapakis)
Semen recipe book (buy it here)
Vaginal yogurt
Mouth bacteria cheese (Christina Agapakis)
Beer of human beard bacteria
As you can see, using secretions of the human body in food is not something new, it is a subject that comes and goes, but to this day I have not seen any product that sold well. It is good for the media, for the consumer, not so much.
References: Motherboard – Vice, Buzzfeed, Women’s Health, Mental Floss
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