Category: Behavior & Society

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7% of Americans Think Chocolate Milk Comes From Brown Cows

7% of Americans Think Chocolate Milk Comes From Brown Cows

7% of American adults believe that chocolate milk comes from brown cows. It's to undo such myths and bring real innovation that Eat Innovation exists. ...
Museum of failure: why not all innovation works?

Museum of failure: why not all innovation works?

Why do we only recognize success and hide failure? Failure is an opportunity for learning. The Museum of Failure was born to end the stigma of mistake ...
Fail Chips: wrong potato chips have become deliciously certain

Fail Chips: wrong potato chips have become deliciously certain

For years, potato manufacturers have been looking for ways to keep their product intact. Finally someone stopped fighting and embraced the fail. Fail ...
What if female scientists were celebrities?

What if female scientists were celebrities?

Have you ever wondered if we gave female scientists and engineers the same prominence we give to celebrities? Someone imagined ... and created an incr ...
Broccoli taste like chocolate: why you should not buy this idea

Broccoli taste like chocolate: why you should not buy this idea

A new device will come to market in the near future. Its function is to make you feel certain tastes instead of others, like fell chocolate while eati ...
Latest trend now is sniffing powder … cocoa powder

Latest trend now is sniffing powder … cocoa powder

Human creativity has no limits when it comes to discovering new pleasures. The new fashion now is smelling powder, but it's not drugs, is cocoa powder ...
Food selfie: you can eat your own face

Food selfie: you can eat your own face

We are living the era of image cult. There are almost 300 million photos with the hashtag #selfie on Instagram. Not even food has escaped. Find out ab ...
Ugly vegetables and fruits: why you should consume?

Ugly vegetables and fruits: why you should consume?

The beauty dictatorship is affecting food. How many times have you rejected a tomato with strange format? What if we change this pattern? Is this the ...
Grandma Power: modernity came to granny’s cooking

Grandma Power: modernity came to granny’s cooking

How to innovate and integrate seniors actively in society? Forget Grandma knitting and watching soap opera, she has plenty of energy to make a differe ...
Green tea cigarette: is it safe?

Green tea cigarette: is it safe?

A cigarette made with green tea leaves. It has no nicotine. Still, is it`s consumption safe? Billy 55, a new company, has developed a cigarette, made ...
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